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VALUE CO-CREATION PROCESS IN BUSINESS ECOSYSTEM

10.15660/AUOFMTE.2014-1.2976

Elena GALATEANU-AVRAM, Silvia AVASILCAI

Volume XXIII (XIII), 2014/1

this paper aims to present the most important features of value co – creation process inside the business ecosystem. The research was conducted by analyzing the value creation structures such as: supply chain, value chain, and value network, business ecosystem. The main outcome of this research is to reveal the most important key features of value co-creation based on the analysis of each level of business ecosystem architecture.

Keywords: value co-creation, business ecosystem, cooperation, coopetition, business ecosystem architecture

ISSN 1583-0691, CNCSIS "Clasa B+"