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MERGERS AND ACQUISITIONS AND THE STRATEGIES TO INCREASE THE MARKET STRENGTH

10.15660/AUOFMTE.2014-2.3036

Mariana SEHLEANU

Volume XXIII (XIII), 2014/2

Mergers and acquisitions may seldom lead to the increase of the firms’ market strength, which is reflected in a firm’s capacity to set up the products’ selling price and/or to increase its benefits. These operations allow the reduction of the competitive pressure by diminishing the number of competitors or raising barriers when entering the market. A series of operations have as main objective the improvement of the competitive position of the enterprise, exploiting or capitalizing the advantages of the target enterprise. This paper’s aim is to present the microeconomic determinants of mergers and acquisitions analyzed from the perspective of market strength increase.

Keywords: mergers, acquisitions, market power, consolidating the position on the market

ISSN 1583-0691, CNCSIS "Clasa B+"