Marius PISLARU, Lidia ALEXA
Volume XXV (XV), 2016/2
Environmental concerns worldwide have grown dramatically over the past 20 years. Raising awareness of environmental issues generated by economic activity has led to social and political pressure on firms to reduce their impact on natural environmental. The capacity of organizations to manage their environmental performance has become a strategic issue for companies. This is not just a matter of embracing environmental values, but can have a direct impact on successful sustainable economic development. In this context, the aim of this study is to assess the environmental performance using fuzzy logic theory for a car company. A fuzzy rule-based system is presented in order to provide an explicit and comprehensive description of the concept of environmental performance evaluation via computing techniques.
Keywords: environmental assessment, proactive strategy, fuzzy model
ISSN 1583-0691, CNCSIS "Clasa B+"