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CUSTOMER VALUE ASSESSMENT METHODS

10.15660/AUOFMTE.2017-1.3278

Ana-Andreea MIHARTESCU, Mircea Liviu NEGRUT, Mihai MISCA

andreea.mihartescu@upt.ro, mircea.negrut@upt.ro, mihai_misca@yahoo.com

In the current economic climate with strong competition and few financial resources, each client is imperative to the company. Customers are not only generating business benefits, but also some expenses. In this context, the objective of this paper is to identify customer assessment methods, through which it could show the importance of each client for the company. In this paper are presented the assessment methods of the customers who can be used by corporations, as well as a model of their application in business from the automotive industry.

customer, assessment, enterprise, monetary methods, non-monetary methods

ISSN 1583-0691, CNCSIS "Clasa B+"