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MARKETING CONCEPTS OF INDUSTRIAL BRANDING

10.15660/AUOFMTE.2017-2.3291

Radoje CVEJIĆ, Velimi ŠĆEKIĆ, Duško KOSTIĆ

drradojecvejic@gmail.com

Volume XXVI (XVI), 2017/2

The motivation behind this paper is twofold: from one viewpoint, give the reader a specialized way to deal with industrial branding, and on the other, remove the reader from the kind of otherworldly branding discourses that are normal to shopper markets. At first glance, industrial branding may appear to be basic. In any case, there are still a ton of ideas that, while natural, presently can't seem to truly come to fruition for a great deal of industrial marketers. With this paper, the creators would like to have added to this rising discourse.

industry, branding, marketing, business

ISSN 1583-0691, CNCSIS "Clasa B+"