MARKETING CONCEPTS OF ATTRACTING AND RETAINING INVESTORS
10.15660/AUOFMTE.2017-2.3293
Stefan CVEJIĆ, Duško KOSTIĆ, Sava SMILJIĆ
etfot1@gmail.com
Marketing can help organizations distinguish the best capital funders to pick the approach. Also, the approach itself should advertise formed. The organization should position itself as an advantageous interest as far as its hazard return profile. The organization's contentions for looking for back must match the criteria of the specific funder. The organization should adequately exhibit its case on both a sane and a passionate premise. In getting financing, the organization should constantly impart about its execution on the off chance that it is to keep up investor trust. All stated, a marketing attitude will help organizations in discovering great subsidizing sources and winning their support, and afterward keeping it.
industry, investments, marketing, business
ISSN 1583-0691, CNCSIS "Clasa B+"