publicationethics.org

MARKETING CONCEPTS OF ATTRACTING AND RETAINING INVESTORS

10.15660/AUOFMTE.2017-2.3293

Stefan CVEJIĆ, Duško KOSTIĆ, Sava SMILJIĆ

etfot1@gmail.com

Volume XXVI (XVI), 2017/2

Marketing can help organizations distinguish the best capital funders to pick the approach. Also, the approach itself should advertise formed. The organization should position itself as an advantageous interest as far as its hazard return profile. The organization's contentions for looking for back must match the criteria of the specific funder. The organization should adequately exhibit its case on both a sane and a passionate premise. In getting financing, the organization should constantly impart about its execution on the off chance that it is to keep up investor trust. All stated, a marketing attitude will help organizations in discovering great subsidizing sources and winning their support, and afterward keeping it.

industry, investments, marketing, business

ISSN 1583-0691, CNCSIS "Clasa B+"