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EMERGING CREATIVE ECOSYSTEMS: PLATFORM DEVELOPMENT PROCESS

10.15660/AUOFMTE.2017-3.3296

Elena GALATEANU-AVRAM, Silvia AVASILCAI

egalateanu@tuiasi.ro, silvia.avasilcai@tuiasi.ro

Ecosystems domain became well known since there were promoted the cross – industrial collaboration as main driver of economic evolution. The increasing necessity to assess organizational collaborative capabilities led to the emergence of new forms of engagement into product or / and services development process. The importance of ecosystem’s approach can be identified in case of emerging industries. The creative potential, as well as innovation features are essential for innovation ecosystem development. This paper aims to highlight the importance of emerging business ecosystems within creative industries. Thus, based on case study approach, there will be emphasized the key features regarding the co – creation process, collaborative relations establishment, the development of new products through actors’ engagement and crowdsourcing relevance and implementation. The foreseen result is to understand the main mechanism behind platform development, as co – creative approach to the emergence of creative business ecosystem and the engagement process of other relevant stakeholders. Also it highlights the main benefits from using the platform based ecosystem approach within emergent creative industries.

business ecosystem, co – creation, creative industries, innovation, platform development

ISSN 1583-0691, CNCSIS "Clasa B+"