Mircea – Teodor POP, Delia – Marcela POP
In its evolution, mankind has been constantly influenced by innovative processes in all areas that have led to the current development stage. Innovation has been one of the elements that have represented the basis of this development, which at the economic level, is reflected in more than five times increase of the global world product per capita, in the last hundred years. Improving and stimulating innovative processes in all areas of activity are essential elements for maintaining a growing economic development. As a result, it is necessary to monitor innovation processes in order to identify them.
Innovation, process innovation, marketing innovation, organizational innovation, innovative companies
ISSN 1583-0691, CNCSIS "Clasa B+"