AN OPEN INNOVATION MARKETPLACE: THE CASE OF INNOCENTIVE
10.15660/AUOFMTE.2017-3.3298
Lidia ALEXA, Silvia AVASILCĂI, Adriana BUJOR
lidia.alexa@tuiasi.ro, silvia.avasilcai@tuiasi.ro, adbujor@gmail.com
Volume XXVI (XVI), 2017/3
In an increasingly VUCA (volatility, uncertainty, complexity, ambiguity) world, companies need to master innovation in order to remain up-to-date and to provide products and services that meet their costumers needs and expectations. However, investing in competitive in-house R&D departments is highly expensive and time consuming, hence prohibitive for small and medium companies. In this context, the internet and the new technologies are providing the perfect avenue for companies to move away from traditional business models and to focus on open innovation as part of their strategy and crowdsourcing is one of the emerging Web 2.0 based approaches to open innovation that has gained a lot of interest from companies over the past years. The article aims at analyzing the scientific problem solving crowdsourcing platform InnoCentive with a view to explore the business model evolution and its success.
crowdsourcing, InnoCentive, open innovation, problem solving
ISSN 1583-0691, CNCSIS "Clasa B+"