LAW AND INTERNET MARKETING IN SERBIA
10.15660/AUOFMTE.2018-3.3306
Ratko IVKOVIĆ, Nebojša DENIĆ, Nataša KONTREC
ratko.ivkovic@pr.ac.rs, nebojsa.denic@pr.ac.rs, natasa.kontrec@pr.ac.rs
Volume XXVII (XVII), 2018/3
The term Internet Marketing in the business and organization of campaigns in Serbia is at the beginning of its development. This paper gives an overview of the current state of this branch of marketing with a special emphasis on IT law. Analyzing marketing communication and application in modern information systems, the paper gives answers about the impact of the same on Internet Marketing. On the other hand, considering the current state of development of the information society in Serbia, as well as the legal aspects in which Internet Marketing is currently underway, will try to explain the current state of this branch of marketing in Serbia.
Internet Marketing, Serbia, Internet, Law
ISSN 1583-0691, CNCSIS "Clasa B+"