New research direction on performance and co-creation: a literature review
10.15660/AUOFMTE.2020-1.3535
M B Tudose, G Agafitei, S Avasilcai
brindusa.tudose@gmail.com
Volume XXIX, 2020/1
The purpose of this study is to review literature on topics of performance and co-creation. The study has two premises: performance includes economic and behavioural aspects; co-creation produces direct and indirect effects on performance. In order to validate these two, we took into consideration all studies available on WoS platform. Applying different selection criteria, we obtained a sample of 14 studies published between 2016 and 2020. Through observation, comparison and logic deductions we were able to appreciate the authors` interest in identifying new research directions.
ISSN 1583-0691, CNCSIS "Clasa B+"