A current framework of the challenges of digital marketing
10.15660/AUOFMTE.2020-2.3554
S Birzu
sebastian.birzu@tuiasi.ro
Volume XXIX, 2020/2
The main purpose of this paper is to show who are the "main opponents" in the technological sphere, which can stand in the way of meeting the objectives of digital marketing and also offers concrete solutions through which marketers can optimize their resources (money, people, time) when they set a series of marketing objectives. Moreover, we will present the "adversaries" the most important of digital marketing, here referring to spam, adblocker, electronic devices that allow you not to look at advertisements.
ISSN 1583-0691, CNCSIS "Clasa B+"