10.15660/AUOFMTE.2023-1.3678
Lucescu Letiția, Avasilcăi Silvia, Bagiu Neculai
letitia-carmen.lucescu@academic.tuiasi.ro
Volume XXXII, 2023/1
In the quest for organisational agility in product development, critical roles emerge as vital connectors between client expectations and organisational capabilities. This paper explores the dynamic interplay of roles like product owners, innovation champions, and cross-functional teams in aligning innovation, technology, and people to meet client demands. These roles serve as vital connectors, bridging the gap between client expectations and product development constraints. Within the context of business agility and Agile methodologies, they orchestrate a harmonious balance that fuels innovation, enhances client satisfaction, and ensures success in today`s rapidly evolving business landscape. By fostering a culture of adaptability and collaboration, organisations can strike a balance that drives innovation, enhances client satisfaction, and ensures success in today`s rapidly evolving business landscape.
customer, software, business
ISSN 1583-0691, CNCSIS "Clasa B+"